That’s what people say about finding your soulmate, or in my case finding my life mission. Sounds so deep, but in truth it is so simple.
Having had eight months of uninterrupted time to spend with Mom, to try new things (hanging upside down during anti-gravity yoga was awesome!), and to think about my next career move, I have come to understand a few things:
It’s not about the platform.
We spend too much time talking about platforms and apps. I recently did some pro bono work with a financial services company who wanted to start a Facebok page because ‘everyone has one.” They are a bright, energetic, awesome group of people who fell victim to the ‘platform’ trap.
It is about the people.
Whether the people are employees, partners, customers or prospective partners, you need to be WHERE THEY ARE. It’s not about bringing them to you; it’s about being present where they are already interacting.
Engagement is a buzzword.
But it’s the only word that makes sense to me. Engaging people by showing yourself as a human being, who has thoughts and feelings beyond whatever marketing campaign is en vogue. Having a company brand that evokes feelings and provokes dialogue. Getting people to talk about what they like about your products and services; what enhancements they would like to see while also being able to talk to each other about off-work topics.
What I’m good at
Feels weird to talk about what I’m good at versus all the things that I could use some work on, but I’m good at getting people to feel comfortable and safe expressing their opinions. At getting people to understand that you can use ANY platform, but without the ability to reach the people you want to reach, it won’t make a difference. At getting executives to say “You’re right, we’ll take another look at that” without feeling diminished. At refocusing a negative conversation, on any platform, to a more productive one that recognizes and values every opinion.
So that’s where my next career move will be targeted.
Call it engagement, call it social media, call it marketing…..It’s only words (some of you may be singing along with the BeeGees; for the younger folks jus take it from me that this was a rather popular song).
I’m available for a full time or consulting role in January, 2016. It took me years to realize this, but even an interview is an engagement in that I also get an opportunity to determine if your role and your company aligns with my perspective.
It’s exciting and frightening to begin again. Sometimes it means going back, and sometimes it means moving in a different direction.
I’ll keep you posted!