37% share of social mentions to a product introduction video.
11% share of social mentions to an online announcement.
These are just a few of the amazing measurements we’ve been able to ascertain after embarking on our journey to enable the global enterprise. It is a bit of a daunting task, but what you learn along the way is amazing.
Let’s get to it:
- Not everyone has access to Twitter. Really. I know it’s hard to believe, but in China and some other countries they use different social media (i.e. Weibo, etc.)
- As a result, you may need assistance to secure measurement of contribution in those like-Twitter accounts
- Every picture tells a story, and it’s not always pretty. Minutes after posting a photo of an employee flashing the two-finger peace sign (V), I received a message from the UK that it was the equivalent of….well…..the bird as we say in the US (not the Twitter bird, mind you). That set me on a chase for a new photo.
- When hundreds of people in another country are interested in social, you have to do anything you can to keep them engaged. Retweet, send personal messages thanking them, give them special access to YOU.
In return, you’ll get some amazing results that will expand far beyond the borders of North America.