Social as a Business Workstream
11 Jan 2012 Leave a Comment
in Lessons
Many members of company communities are interested in their social platforms first as a social outlet. Lots of gardening and photography (and let’s not forget motorcycle!) groups the first year.
As time passes, and users become more adept at using social as part of their day to jobs, they realize that it can :
- easily replace blast eMails sent to constantly outdated distribution lists (internally)
- replace those much-deleted monthly ‘broadcast’ newsletters from the corporate university or division
- offer an opportunity for users to ‘talk back;’ to offer their opinions on corporate positioning; to suggest better ways to position products or services to customers
- and, in short, it can create a dialogue that enhances the quality of communication and the quantity of sales via transparency in sharing best practices
Making social part of the overall workstream is a challenge that many of face.
How have you done it, or how do you plan to do it? This intrinsically ties into the notion of measurement; if aligned to the workstream, would social then be considered a factor…maybe even a driving factor in driving leads or revenue?
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